Microsoft Dynamics CRM and the Shifting Add-On Solution Landscape: How ISVs Will Adapt for Success

October 8 2015

Cloudy forest path 

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Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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bensonf's picture

Salesforce has launched vertical solutions in healthcare and financial services and I can imagine Microsoft reacting to this by investing further in its existing Industry Templates and upgrading these to full fledged vertical solutions to complete with Salesforce. The article makes it sounds as though the threat is to horizontal ISVs only, but I think vertical ISVs need to be aware too. Salesforce ISVs have similar challenges too. Salesforce acquired RelateIQ whose solution competed with Datahug and Introhive. Even though Datahug was venture funded by Salesforce, it not finds itself competing with SalesforceIQ (Salesforce's branding for RelateIQ). The key difference is that Salesforce offers its ISVs and customers a compelling marketplace, whereas Microsoft does not. So it'll be interesting to see how much longer Microsoft can maintain its ISV relationships without a thriving marketplace.